top of page



Shay is an All American / IRONMAN All World ranked triathlete,
Healthcare RCM strategist, former black bear researcher, burn survivor with scars over 65% of his body, motivational speaker and best-selling author of “What the Fire Ignited”. At the age of 8, Shay was set afire by a neighbor’s child and credited with saving the life of his 7 year old friend. Despite being told he’d never play sports again, enduring over 38 surgeries the last 39 years, Shay is a 42x IRONMAN/IRONMAN 70.3 athlete, 4x member of Team USA, ranked top 1% of IRONMAN worldwide past 5 years, and has competed in 14 triathlon World Championships in 10 countries on 6 continents, including the IRONMAN World Championships in Kona, Hawaii (competed at the 2021 IRONMAN Israel inaugural race in Tiberias, Israel). Additionally, Shay is a sponsored triathlete of Newton Running and an inaugural cohort of exceptional service-oriented athletes known as the Mālama Club, long standing members of the IRONMAN Foundation ambassador team. In 2019, S hay was inducted into National Wrestling Hall of Fame under the Medal of Courage designation and into the McEachern High School Athletic Hall of Fame. Equally impressive, Shay is the proud father of 5 kids under 15.

Professionally, Shay is Senior Vice President of National Accounts for Millennia, a patient payment and patient engagement company.

Shay received a BS (cum laude ) and an MBA (finance) from the
University of Tennessee. Shay’s background is heavily entrenched in finance with 8 years’ experience as a CFO prior to getting into

bottom of page